By checking referrals I could discover how people were finding the HNJJ. And I found that the blog was getting hits through a Google Alert for "erickson retirement community in hillsborough" and a search on "erickson hillsborugh star ledger" and "erickson retirement communities hillsborough NJ".
Being a curious sort, I drilled down a little further and found a website for the Construction Journal.
Under Project Planning I found Project #537612, first reported on May 15, 2008 and updated on August 4, 2008 and apparently still active as of today's date.
Title: Erickson Retirement Community
Project Type: New Construction
Physical Address: Login Required. Click Here for a Free Password
City/County: Hillsborough, NJ 08844 (Somerset County)
Category(s): Commercial, Entertainment/Recreation, Government/Public, Residential
Sub-Category(s): Apartments/Condominiums, Fitness Center, Food/Beverage Service, Library - Public, Pharmacy, Supermarket/Convenience Store
Contracting Method: Bids by Invitation Only.
Project Status: Pending Property Purchase. Seeking Site Plan Approvals. Construction Start Expected fourth quarter 2009. Working Drawings Underway